Cognitus publishes in leading pharmaceutical journal
Submitted by richard stevenson on Tue, 10/02/2009 - 22:25
Cognitus has a new article in the prestigeous pharmaceutical journal, Business Development and Licensing Journal (BDLJ).
BDLJ is the leading European publication for professional pharmaceutical business development people.
Creating Real Value in Pharmaceuticals: Driving Business Development through Portfolio Strategy, by Cognitus CEO Richard Stevenson, describes Cognitus' proven and transparent strategy architecture to support long-term product and portfolio strategy. It is illustrated through a a successful case example in veterinary pharmaceutical R&D strategy. Download full article.