Customer management

Your Challenge

As a senior sales/ marketing manager (maybe newly appointed) also responsible for planning you face a critical challenge – the need to balance short-term sales performance with long-term value creation, through selective investment in sales resources, supported by consistent customer management and support strategies. Furthermore…you need to engage your colleagues in developing strategies.

Our Objective…

…is to help you to develop sales and customer relations policies and strategies to integrate with value creation policies across the whole organisation. And to give you simple yet sophisticated tools that you can use to engage and communicate your strategies to your colleagues.

Our Approach

We apply a ‘hands-on’ simulation-based approach that first teaches essential elements of customer development and sales management – and then encourages self-learning through controlled experimentation with simulations. Customer management is then integrated within the wider business picture, applying the framework of value cycle dynamics.

What you will take away

You will take away simulations for further learning and communication with your colleagues. Simulations that you can further customise to your own situation. You also take away our ongoing support to help build your own skills an/or to implement your own solutions.