Marketing and Brand Management

Your Challenge

As a senior sales/ marketing manager responsible for planning you face a critical challenge – the need to balance short-term sales performance with long-term value creation, through selective investment in marketing and brand creation, supported by consistent management policies and support strategies. Furthermore…you need to engage your colleagues in developing strategies…

Our Objective…

…is to help you to develop new policies and strategies to integrate your immediate marketing policies with value creation policies across the whole organisation. And to give you simple yet sophisticated tools that you can use to engage and communicate your strategies to your colleagues.

Our Approach

We apply a ‘hands-on’ simulation-based approach that first teaches essential elements of brand development and sales management – and then encourages self-learning through controlled experimentation with simulations. Marketing is then integrated within the wider business picture, applying the framework of value cycle dynamics.

What you will take away

You will take away simulations for further learning and communication with your colleagues. Simulations that you can further customise to your own situation. You also take away our ongoing support. To help build your own skills an/or to implement your own solutions.