Product life cycle management

Fly the Product Life Cycle

 A 2-day discovery programme workshop

Venue: Leeds, UK

This short programme is for senior and mid-level managers in R&D, sales/marketing, finance, strategic planning, business development and portfolio management. 

It addresses a critical industry challenge - creating real value through strategic product and portfolio management. The programme is based on prioritizing and allocating scarce resources in pharmaceuticals, but is applicable to any portfolio of products in any basic or long-term industry. It introduces participants to a new structural approach for managing product pipelines and product portfolios within a long-term value framework.

Product life cycle management is then integrated within the wider business portfolio framework.

Delegates will take away simulations for further learning and dissemination within their organisations.

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